Lavalife Chat Review – The Dating Site For Singles
Lavalife Chat is an online dating service based in Toronto, Canada. The website was first launched in 1987 and initially was an automated telephone broadcasting service. Later in 2011, it was acquired by the First Media Group. This website focuses on singles from all over the world. Their slogan is “Lavalife is where singles click.” They also have applications for both the major smartphone operating systems- Android and iOS. LavalifeVoice is their phone based chat service.
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Initially, when you first go to the website, you have to fill up the required fields – mostly your personal information like birth date, name etc. just like other such sites. Finally, when you become a member, you will be asked to enter the characteristics you want in your partner and then you will be shown a number of members who have met your criteria. But here’s the catch – a lot of those members will be fake as well as inactive. Finally, if the other user responds as well, then the two can chat and then maybe meet afterwards (or whatever they want to do!).
Their website claims that there are over 1,800,000 active Lavalife users, and more than 25,000 people sign up each week. Most of the members here, belong to the age group 18-34, and are obviously single.
One major problem, however, is the fact that there are quite a few fake profiles here. Many members are inactive as well, so some of the messages you will send will probably be of no use at all.
The male to female ratio is approximately 69: 31, thus, number of male members is considerably more, but that’s usually the norm for all similar dating sites.
Like all other similar websites, signing up and using their service for the first time is absolutely free. However, free users have limitations. They can upgrade to a paid membership easily to unlock them. They can pay in any of the two packages-
- $34.99 per month
- $19.99 per month (if payment for three months is done together.)
Some of the additional features one can get by upgrading include –
- Viewing videos of other members
- Sending email directly
- Checking which members viewed your profile
Any company, which is in service for such a long time, will no doubt, have a pretty large customer base. However, a part of that can be attributed to the following successful campaigns –
- DRTV campaign, which promoted their Lavalife Voice service
- A Date in the Life video campaign
They also recently redesigned their website according to the latest standards, to help people get a more unified experience on the PC and smartphones. This also helped in bringing more traffic.
Lavalife has been in service for a long time. Infact, it was probably the first online dating service to have ever emerged globally. A company has to be really good in order to survive for so many years. So, it is of no surprise that reviews about this website are more or less positive.
However, one should realize that with a free membership, one cannot really expect to find good results and often get disappointed. If someone is serious about using this, then moving to a paid membership is mandatory after trying it for some time. However, their service is brilliant and they made several successful matches till date.
The application, however, has negative reviews – with an average 3.2 rating at the Play Store. The application still needs some work for it to operate properly.
Anyone who will first visit the website and see their huge experience in this field will probably think that they are one of the best online dating sites. Unfortunately, that’s far from reality. Despite being one of the pioneers, they still have a few “kinks” to resolve. Firstly, the app needs to be fixed, there are way too many problems with it. Besides, they need to filter these fake and inactive profiles. Also, the search algorithm should be improved as well. If the above problems can be resolved, then it can be guaranteed that this will be a really good service in future.